Hire a marketing strategist

Marketing strategy for small businesses, founders, creatives, startups & more

DEEP DIVE

The positioning work that makes everything else in your marketing actually land.

You’ve got the expertise. The client results. The testimonials. But when you try to talk about what you do? It sounds… generic. Like everyone else in your space. You KNOW you’re different, but you can’t quite articulate why someone should choose YOU.

This is the foundational work that changes everything. Without this clarity, your launches feel flat, your content doesn’t land, and your visibility efforts don’t convert the way they should. But WITH this foundation? Everything clicks into place.

In our 3 hours together, we’ll uncover:

✓ Your positioning and what makes you different - moving beyond generic descriptors to owning what truly sets you apart

✓ Core messaging and content pillars - the key themes that become the backbone of everything you say

✓ Your stories and how to use them - we’ll identify multiple stories from your experience and map out exactly when and how to deploy them

✓ Brand voice and tone - the exact way you communicate that attracts high-value clients who GET you

✓ Your “How I Help” statement - clear, compelling language that makes people say “yes, THAT’S what I need”

By the end of our session, you’ll have a complete messaging foundation mapped out in a detailed Trello board that you can build from. This is about positioning you and unlocking the stories and narrative that make you unforgettable.

BOOK NOW

“The clarity from our Deep Dive changed everything - Anna helped me rebrand and launch without losing what made my business special in the first place.”

Anna instantly got my business - where I was at and where I wanted to take it.”
Anna properly knew her stuff and more than that, she understood I didn’t want to completely change everything. With her expertise, she showed me how to take what I had to the next level. After our Deep Dive session, Anna created the most incredible plan with her infectious enthusiasm. We created a brief together to overhaul everything - new logo, video content, website design - and the best bit? A timeline to build momentum until launch. That Trello board became my new best friend for 6 weeks and I couldn’t have done it without Anna.
The launch went incredibly well - better than I ever could have hoped. It’s hugely helped my business gain new clients AND ensure I’m going to be relevant and visible for the next 10 years.
BECCA TWD FITNESS
Anna helped me see the true vision for my business and motivated me to aim much higher.

“Anna is an incredible ball of energy and drive - I connected with her immediately. She seemed to know exactly what I needed before I did, which truly was the cherry on the cake. Her creative writing and clear plan of action kept me focused and accountable. She’s exceptional at what she does and has the business connections of a true powerhouse team of other inspiring women that elevates everything - the kind of team every female founder needs.”
BRANI - SCAVOLINI KITCHENS
Often marketing makes me anxious, but after our session I feel way more confident about the direction I’m going in.

“Anna is very easy to be with and makes doing the work feel fun and exciting. I didn’t feel anxious at all - in fact, considering what we talked about and the work I’d already started, I could see the alignment straight away. Anna helped me see I was already on the right track, I just needed that clarity and confidence to own it. “
SARAH HILL

Q&A

I can do these in person or online. I deliver these in Manchester or South Manchester. I can travel but travel costs will be covered by the candidate if they aren’t able to travel.
On the day we will produce a Trello board with everything we have covered. This is then yours to adapt and change to suit how you work. You will receive this on the day of the session.
I can offer split payment for this but the full balance must have been paid before the day.
You’ll be sent a questionnaire to be completed at least 48 hours before your session. This helps us maximise our time together to make sure you get the most out of your session
I can be flexible but generally 10am - 4pm