Hire a marketing strategist
Marketing strategy for small businesses, founders, creatives, startups & more
DEEP DIVE
The positioning work that makes everything else in your marketing actually land.
You’ve got the expertise. The client results. The testimonials. But when you try to talk about what you do? It sounds… generic. Like everyone else in your space. You KNOW you’re different, but you can’t quite articulate why someone should choose YOU.
This is the foundational work that changes everything. Without this clarity, your launches feel flat, your content doesn’t land, and your visibility efforts don’t convert the way they should. But WITH this foundation? Everything clicks into place.
In our 3 hours together, we’ll uncover:
✓ Your positioning and what makes you different - moving beyond generic descriptors to owning what truly sets you apart
✓ Core messaging and content pillars - the key themes that become the backbone of everything you say
✓ Your stories and how to use them - we’ll identify multiple stories from your experience and map out exactly when and how to deploy them
✓ Brand voice and tone - the exact way you communicate that attracts high-value clients who GET you
✓ Your “How I Help” statement - clear, compelling language that makes people say “yes, THAT’S what I need”
By the end of our session, you’ll have a complete messaging foundation mapped out in a detailed Trello board that you can build from. This is about positioning you and unlocking the stories and narrative that make you unforgettable.
Investment from £1250
Marketing strategy for small businesses, founders, creatives, startups & more
DEEP DIVE
The positioning work that makes everything else in your marketing actually land.
You’ve got the expertise. The client results. The testimonials. But when you try to talk about what you do? It sounds… generic. Like everyone else in your space. You KNOW you’re different, but you can’t quite articulate why someone should choose YOU.
You’re here because:
You’re here because you’ve built a solid business. You’ve got happy clients, proven results, maybe even a waiting list. But when you try to explain what makes YOU different from every other expert in your space? It comes out… forgettable. Not YOU.
You know you’ve outgrown your current messaging. Your website feels like it needs a refresh. Your Instagram bio doesn’t capture what you actually do. And every time you sit down to write content or talk about your work, you’re starting from scratch because you don’t have that core foundation to build from.
What you really want? To be KNOWN for something specific. To have ideal clients find you and immediately think “yes, THIS person gets it.” To stop explaining yourself three different ways depending on who’s asking. To have messaging that actually reflects the caliber of work you do.
Here’s what hasn’t worked
Maybe you’ve tried DIY-ing your messaging with templates and frameworks that felt… off. Or hired a copywriter who made you sound polished but not like YOU. Perhaps you’ve worked with brand strategists who gave you beautiful mood boards but no actual clarity on what to SAY.
The missing piece? Your stories. The experiences, perspectives, and moments that make you genuinely different - not just another expert with a nice website.
This is the foundational work that changes everything. Without this clarity, your launches feel flat, your content doesn’t land, and your visibility efforts don’t convert the way they should. But WITH this foundation? Everything clicks into place.
In our 3 hours together, we’ll uncover:
✓ Your positioning and what makes you different - moving beyond generic descriptors to owning what truly sets you apart
✓ Core messaging and content pillars - the key themes that become the backbone of everything you say
✓ Your stories and how to use them - we’ll identify multiple stories from your experience and map out exactly when and how to deploy them
✓ Brand voice and tone - the exact way you communicate that attracts high-value clients who GET you
✓ Your “How I Help” statement - clear, compelling language that makes people say “yes, THAT’S what I need”
By the end of our session, you’ll have a complete messaging foundation mapped out in a detailed Trello board that you can build from. This is about positioning you and unlocking the stories and narrative that make you unforgettable.
Why I created the Brand Deep Dive
After moving to Manchester from the US, I saw it as my chance to pivot. I’d been working as a marketing strategist but was often positioned (and hired) as a social media manager. I knew I wanted to move away from that and focus on what I actually love - strategic positioning and storytelling that transforms how founders show up.
I went to every networking event I could find, meeting incredible female founders doing amazing work.
But here’s what kept happening: these brilliant women would introduce themselves with generic descriptions that didn’t capture how exceptional they actually were. It was only through deeper conversations - over coffee, after the event - that I’d discover their real stories. The moments that shaped their expertise. The unique perspectives that made them different from everyone else in their space.
They had the marketing gold right there… they just weren’t using it.
I kept seeing the same pattern. Women with solid businesses, proven results, and expertise worth shouting about - but hiding behind safe, forgettable messaging because they didn’t realise their “different” was actually their competitive advantage.
So I created the Brand Deep Dive to do what those coffee conversations did - uncover the stories and positioning that make people lean in and say “THAT’S who I need to work with.” This is where we dig into what makes you genuinely different and turn it into a strategic foundation that positions you for the next level of your business.
When clients then move to an Eyes On You day, we can focus entirely on implementation because the foundational messaging work is already done. But many founders find the Deep Dive alone gives them exactly the clarity they need to move forward with confidence.
Not ready for 1-2-1 work yet?
Join SEEN - my strategic visibility and marketing membership for female founders who are done being the best-kept secret in their industry.
This isn’t just another membership where you collect resources you never use. SEEN is your marketing accountability solution that actually makes visibility FUN again. Weekly strategic prompts, a community of ambitious women, and the kind of support that leads to real results - like £700 offers sold from a single email, businesses finally launched after months of “thinking about it,” and repositioning that attracts dream clients.
Think of it as having me in your pocket, keeping you visible and moving forward - without the 1:1 price tag.
From £39/month | Learn more about SEEN
Q&A
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I can do these in person or online. I deliver these in Manchester or South Manchester. I can travel but travel costs will be covered by the candidate if they aren’t able to travel.
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On the day we will produce a Trello board with everything we have covered. This is then yours to adapt and change to suit how you work. You will receive this on the day of the session.
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I can offer split payment for this but the full balance must have been paid before the day.
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You’ll be sent a questionnaire to be completed at least 48 hours before your session. This helps us maximise our time together to make sure you get the most out of your session
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I can be flexible but generally 10am - 4pm
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Within 24 hours of booking, I’ll send you an initial questionnaire to help me understand your business, your clients, and where you want to take things.
Based on your answers, I’ll send follow-up questions tailored specifically to you - this is how I really get to know your business inside out before our session. You’ll need to complete these at least 48 hours before our scheduled time so I can review everything thoroughly.
This prep work means we can dive straight into the strategic work during our 3 hours together - no time wasted on background information.
After our session, you’ll receive your complete messaging foundation in a detailed Trello board within 5 business days. This becomes your go-to resource for every piece of marketing, content, and visibility work going forward.
Meet Anna, marketing strategy expert
Where I work & who I work with
I’m a Marketing strategist & consultant in Manchester, UK…
And I often travel to London and locations across the UK to meet with clients and host events for amazing women in business.
Clients include:
Interior designers
Personal stylists
Creative entrepreneurs
Wellness coaches
Small business owners
Boutique agencies and startups