Meet anna jones, your ajency: brand & marketing strategist
“Anna has a remarkable ability to transform businesses while helping people develop a deeper belief in themselves.”
— Gillian Ryan
I know what it feels like when someone sees more in you.
I know what it feels like when someone sees more in you.
Sometimes it takes someone on the outside to see the potential you’re too close to see for yourself.
To say, there’s something here.
To back you. Challenge you. Champion you. And give you the confidence to go after it.
Someone did that for me once. Gillian. And it changed everything.
Hi. I’m Anna Jones. Founder of Your AJency.
I work with established female founders who are brilliant at what they do, but aren't yet recognised at the level they deserve.
Proven. Owned. Requested. Repeated.
My story
It begins with a £1 million idea.
I was on my way to becoming a retail director, running flagship stores for Marks & Spencer and Topshop.
Fresh off the M&S grad scheme, I spotted an opportunity on the menswear floor. So I did something nobody from the shop floor had done before: I took my vision to head office. I backed it. They backed me.
And it added £1 million in sales in a single year. That moment taught me something I’ve carried with me ever since: When you’re clear on your vision and own it without apology, the right people get behind you.
“Anna’s name kept being mentioned in conversations as someone who was incredible in helping female founders stand out in a way that was genuine and specific to them.
It was obvious that Anna had invested such a huge amount of time in really getting under the bonnet of my business and me as a person...The work that we did together has allowed me to feel so crystal clear about the direction of my business going forward...”
- Debbie Wyatt, Feather Grey Consulting
I turned a coffee morning of 15 into a community of 2,000.
Then came India. My husband’s job took us there. New country. No network. No ready-made community.
So... I built one. A coffee morning of 15 grew to 2,000 people in two years.
No Instagram. No big marketing machine.
I showed up. Built relationships. Created something people wanted to talk about. And they did.
I didn’t know it then, but I was learning everything I’d later bring to my clients.
Then came Chicago. Where I lost “Anna” for a while.
We arrived with two kids (six and three) into a city where everyone already had their people, their plans, their lives figured out.
I was somebody’s mum. Somebody’s wife. And somewhere in the middle of all of that, I lost Anna.
I had run a marketing business in the Cotswolds, but I’d tied it to a location. It was portable only if I stayed put. And standing in a room full of extremely confident American women, I felt more invisible than I ever had.
But I said YES to every invitation.
I showed up to the school breakfast. And it was there, over bad coffee and small talk, that I met Gillian.
Gillian heard my story. And before I believed in myself, she did.
She introduced me to my first client through her agency. I called on my network (a high-flying lawyer friend helped me with the contracts, because I was not about to get sued in America) and two weeks later, Your AJency was born.
Mid-COVID. Foreign country. Two kids. Zero certainty...
Chicago taught me to own it, without apology.
Chicago gave me something else I wasn’t expecting: a front-row seat to a different kind of female founder.
Women who owned their expertise without apology.
They knew their value. Priced accordingly. Backed themselves before anyone else did.
And they didn’t flinch.
Being around that changed something in me and forever impacted the work I do with my clients.
Because I’d seen what happens when brilliant women stop playing down what they bring to the table.
Owning your value became non-negotiable.
The right clients aren’t looking for someone who seems good.
They’re looking for the expert who knows she is.
Turns out, none of it was random
The £1 million idea.
The community of 2,000.
Starting again in three countries.
Gillian seeing something in me before I could see it myself.
For a long time, they felt like completely different chapters of my life.
Now I see the thread running through all of them.
Seeing potential others haven’t spotted yet. Backing an idea and getting people behind it. Building relationships that make things happen. Knowing your value — and owning it.
That’s my story.
And it’s exactly why I believe yours matters so bloody much.
Your story is your strategy.
Not just the polished version on your About page.
It’s the results you’ve quietly stacked up. The things your clients always say about you. The experiences that shaped how you think. The ideas you can’t stop coming back to. The things you do so naturally, you don’t even realise they’re remarkable.
It’s all there. You’re just too close to see it.
I know, because I was too.
Gillian saw something in me before I could see it for myself. Now I get to do that for other talented women.
brand & marketing strategist
I’m Anna Jones. Founder of Your AJency.
I built this business because I know what it feels like to be brilliant and invisible at the same time.
The right people are out there, already looking for someone exactly like you. Let’s make sure they find you.
ready to work with anna jones: brand & marketing strategist?
I’ll champion you. I’ll challenge you. And I’ll tell you what I really think.
Because sometimes it takes someone on the outside to spot the gold in what you've already built.