How to Know When Your Business Needs a Marketing Strategy Refresh
When What Used to Work… Stops Working!
I cancelled my gym membership after six years.
For years, I smashed my 6AM Orange Theory sessions—high intensity, all-out effort, every single time. It worked… until it didn’t.
My energy was tanking. My motivation was fading. My body was trying to tell me something I didn’t want to hear: what once worked beautifully wasn’t working anymore.
When I finally spoke to a functional nutritionist, they confirmed what I already sensed deep down—it was time to evolve.
And that got me thinking… about business.
What Got You Here, Won’t Get You There
So often, we keep doing what’s “always worked.”
The same marketing strategy, the same tone, the same relentless pace. Because it feels safe. Familiar. Comfortable.
But growth doesn’t live in comfort.
Just like I had to slow down my workouts to build strength in a new way, your business sometimes needs a pause to reassess what’s really working—and what’s not.
Because what served you in one season of your business may not serve you in the next.
That’s where having an outside perspective—from a marketing strategist, marketing strategy consultant, or marketing coach—can make all the difference.
5 Signs It Might Be Time to Evolve Your Marketing Strategy
As a marketing strategist, I’ve seen this pattern time and again: incredible business owners who’ve built something magical, but whose marketing no longer reflects the level they’ve grown into.
If any of these sound familiar, you might be ready for a refresh:
You’re putting in more effort but seeing fewer results.
Your message no longer feels aligned with who you are now.
You’ve outgrown your visuals, tone, or audience.
You’re doing “all the things” but can’t see what’s actually moving the needle.
You’re so close to your business that you’ve stopped seeing what makes it special.
When you’re in the day-to-day, it’s hard to see your own blind spots. That’s where fresh eyes can spot the patterns, highlight your strengths, and help you evolve strategically.
Case Study: When Evolution Becomes Empowerment
One of my favourite examples of this is my client, Becca.
Becca’s Transformation — from “These Mums Do” to “THESE WOMEN DO” Rebrand Launch Reel
Becca had spent nine years building something truly extraordinary in Sale—a thriving fitness community where women achieved things they once thought impossible. “These Mums Do” started as postpartum classes in the park and evolved into a full fitness movement where women of all ages trained, connected, and celebrated progress together.
She had everything most business owners dream of: loyal members, consistent results, and even national TV recognition. But her online presence didn’t reflect the offline magic she’d built. Everything had been created instinctively, authentically, brilliantly—but quietly.
She was, quite literally, the best-kept secret.
When Becca decided to invest in external help for the first time, we knew this was more than a rebrand—it was a moment of evolution.
The Process: Seeing Herself Through New Eyes
Alongside our trusted visibility experts—Abi for video storytelling and Sophie for website transformation—we guided Becca through a complete brand evolution.
What made this transformation so special was how deeply we involved her community in the process. We sent questionnaires, got her members in front of the camera, and collected heartfelt testimonials that reminded Becca just how impactful her work truly was.
It was in those moments that she finally saw her business through the eyes of the women she’d been serving for nearly a decade.
The transformation included:
A complete rebrand: from “These Mums Do” to “THESE WOMEN DO”, reflecting how far both Becca and her community had come
Professional video assets capturing her in action and celebrating the women who make up her community
A full website overhaul to elevate her client experience and reflect the quality of her service
A revived Google profile—back online and overflowing with glowing new reviews
When Becca saw her new logo for the first time—with its bold colours and confident energy—it was emotional. Because it wasn’t just a brand identity; it was a reflection of who she had become.
The Results Speak Volumes
Since launching “THESE WOMEN DO,” everything has changed.
Becca’s announcement reel reached over 8,000 people (compared to her usual 1–2K). Her new branding sparked conversations across new communities, leading to fresh collaborations—including a local run and yoga event that immediately grew her run club.
Her latest nutritional challenge filled effortlessly, and her half-marathon training group became her biggest yet.
But perhaps most importantly, Becca’s energy returned. Her marketing now feels like an extension of her purpose, not a chore. Projects that had been on the “someday” list—like her new newsletter—are finally happening.
This wasn’t just a rebrand. It was a reminder of what she’d already built—and the confidence to step fully into her next chapter.
The Bigger Picture: Why an Outside Perspective Matters
Here’s what I’ve learned—both from the gym and from years of helping business owners evolve:
Sometimes, what you need isn’t more effort. It’s the right kind of effort.
You can be working incredibly hard and still feel stuck if your strategy no longer matches your stage of growth.
That’s where a marketing strategy consultant or coach can help you slow down, see clearly, and rebuild with intention.
Just like I swapped HIIT for strength training, your marketing might need a shift from intensity to alignment—from hustle to clarity.
The Takeaway
Change can feel uncomfortable. But staying stuck in what no longer serves you? That’s far scarier.
Your business, like you, is constantly evolving. The most powerful thing you can do is listen—to your intuition, to your audience, and sometimes, to someone who can see what you can’t.
Whether it’s in fitness or business, growth happens when you give yourself permission to evolve.
So maybe it’s time to ask:
What would change if you got an outside perspective on what’s not working anymore?
If you’re ready to turn your “best-kept secret” into a brand that matches the magic you’ve already created, Your AJency can help you make it happen. I would love to start a conversation but feel free to check out my ways to work with me first
If you want more inspirational content that gives you practical ideas to level up your business visibility, make sure you’re signed up for the Your AJency pep talk - a free newsletter delivered straight to your inbox with tips and advice from people who have been exactly where you are now.